Five years ago, Sawarna was only a remote village known by few of people. Sawarna precisely only known by surfing-addicted from abroad, especially Europe – because surfers was fond of visiting remote areas with beautiful surfing beach. Sawarna even become an alternative site of surfers who have been bored with Cimaja or the crowded Pelabuhan Ratu beach, in West Java.
Sawarna indeed a magnificent tourism site. The virgin beach of Ciantir that is quiet, remote and so natural is the perfect place to relaxing. There is also Tanjung Layar beach with its solid rock facing the ocean waves as well as the tranquil of Legon Pari beach that is ideal for swimming while enjoying the scenery of Indian Ocean.
Sawarna, a splendid coastal tourism village situated at the southern of West Java. Located at Lebak Regency, West Java, Sawarna can be reached in six hours drive or approximately at 240 km from Jakarta. People visiting the beach must be stunned to witness breath-taking scenery of the beach and thunderous waves crash the reef.
Besides beaches, Sawarna offers complete of tourism attractions such as a 100 meter high cliff for rock climbing, caves, and a dense of protected forest; making the area as perfect place for hide away from the hustle and bustle of the city and choice of destination for people who had enough with mass tourism.
Moreover, local people of Sawarna are so nice, and always welcome the visitors. Call him Kang Hendy, who has recognized as a contact person by most visitors. He and his family will always welcome you, and make you feel like home whenever you come, whether it is morning, afternoon, or even midnight. Moreover, His wife’s cuisine is so delicious and loved by tourists. “This is a simple dish but it taste classy five-star hotel!”, Hal Richman praised, a Canadian visitors who once visited Sawarna.
Overnight in Sawarna? Don’t worry, simple but comfortable home stays owned by the local people are available in the village at affordable prices. You can also camping on the beach, while enjoying countless twinkling stars in the sky and full moon light that makes this beach so romantic at night.
In line with technological developments, Sawarna today has become a popular destination among tourists, backpackers, and traveling communities. The beauties of this village have been introduced through various media such as magazines and Internet. The site frequently covered and broadcasted by print media and TV stations both local and outside the country.
Tourism packages to this village offered by many travel agents. Natural and beautiful beaches are the main attraction for visitors. Number of visitation to this area is highly increased significantly year by year.
However, tourism development frequently leads to dilemma in most regions, between economic development and environmental sustainability. Local people get income from the tourism by providing homestay, foods and beverages, being a guide, as well as souvenirs.
Yet, the high number of visitation leads to ecological consequences. Litter began to appear at some points of the beach. In fact, some motor-bike communities commonly visited this remote area. They even drove their motorcycles close to the beach! You can imagine how this tranquil beach suddenly turned crowded.
If local governments do not manage this virgin area in appropriate manners, it is not impossible that Sawarna will soon become the area that is no longer natural, dirty, and crowded.
Like other tourist sites in this country, the community land will be sold to outside parties; hotels and villas owned by wealthy people from outside the area will soon be standing in this area. And, local people will no longer own the tourism potential in their own land. The local will only become servants, or running small stalls, and even marginalized. Sustainable tourism management is the only concept should be implemented to the area, in order to keep this amazing site stay preserve as well as provide economic benefit for the local people live within the area.** RS